Event: Suning Tesco to enter the book market, library preparation for nearly a year formally launched on October 31 channels, and launched "0 copies of his book 72 hours" activities, three days none other than ten million yuan. Suning Tesco has 300 books and national distributors and publishers to establish a partnership, there are nearly 600,000 species of resources. Main types of books are best-selling book, hope for the future books can be sold to the overall size of 50% -60%. October 31, the day sales of more than 70,000. Dangdang Jingdong Mall and books were taken back to the anniversary and books full of promotional activities to deal with.
Comments: Suning Tesco to enter the book market power to go the whole category of Lu Suning Tesco to enter the business book market strategy for the whole category of needs, the company would like to book based on the full transition to an integrated online shopping platform. Tesco Suning appliance category off the main unit is high, but lower frequency of shopping, failed to increase site traffic and customer loyalty, which is easy to purchase in the first half of Suning one of the main results fell short of expectations. The books category, there are many different characteristics: First, the book than the home appliance products, high margins and low price, easy to buy the products, can effectively enhance the traffic; followed, books category can enhance the degree of bonding sites; third , books of account of a long back-end, general billing cycle for the six months, which enhances the efficiency of corporate liquidity.
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